Dressing the part: What to wear (and what to avoid) for LinkedIn videos

Personal versus corporate brand

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If you’re a freelancer or entrepreneur, you might have more flexibility in how you dress. Your clothing can be a reflection of your personal flair. For corporate settings, stick to attire that aligns with your company’s culture. If your office dress code is business casual, reflect that in your video.

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Consistency

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If your profile picture shows you in a sharp blazer, consider wearing something similar in your videos. This consistency makes your branding more cohesive across platforms.

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Keep it simple, and avoid distractions

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Patterns and prints

Busy stripes, small checks or flashy prints can produce a moiré effect on camera (that weird wavy pattern). Solid colors are usually safer choices.

If patterns are your signature style, choose subtle versions that won’t overwhelm the frame.

Accessories

Jewelry that clinks or reflects light can distract viewers from your message. Opt for minimal, non-reflective pieces to keep attention on your face.

Logos

Unless it’s your company logo, avoid large brand logos. They can appear promotional and draw unnecessary attention.

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Consider lighting and background

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What looks good in person might not translate the same way on camera.

• Test shots: Always record a test clip wearing your intended outfit. Look for any issues with contrast. If your background is white or beige, wearing a similarly hued outfit could make you blend in.
• Color coordination: If possible, coordinate your wardrobe with your background. For example, a navy shirt against a white background creates a sharp contrast, making you pop on screen.

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Dress for confidence and comfort

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Comfort is key

Sitting still for extended periods while wearing tight or scratchy clothing can be a distraction you don’t need. Opt for fabrics that allow free movement and keep you cool under warm video lights.

Posture matters

An outfit that makes you feel confident will naturally encourage better posture. Good posture projects authority, which is essential when delivering your message.

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Adapt to video format

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Head-and-shoulders framing

LinkedIn videos often feature a head-and-shoulders shot so your top is the focal point. If you’re only filming from the waist up, pay special attention to collars, lapels or necklines.

Vertical versus horizontal

While LinkedIn supports both orientations, horizontal is common for more formal videos. Ensure your outfit works well for the framing you choose. For instance, if you’re planning a vertical shot, your chest area might be more in focus.

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Season and climate

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Reflect the reality

If it’s summer and your viewers see you sweating in a heavy blazer, they might question your comfort. Match your clothing choices to the real-world season or the general climate of your target audience.

Avoid over-layering

In warmer months, a simple button-down or blouse can look just as professional as a full suit jacket. Meanwhile, in cooler months, a sweater over a shirt can strike a good balance between casual and professional.

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Cultural sensitivities

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If your audience is international, consider cultural norms regarding attire.

• Modesty levels: Some cultures prefer more conservative clothing, while others are more relaxed.
• Color connotations: Certain colors hold symbolic meanings. For example, red can signify power or luck in some cultures but can appear aggressive in others.

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Final touches: Hair, makeup and grooming

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Hair

Keep your hairstyle neat and away from your face. If long hair tends to fall forward, consider pinning it back to maintain a clear view of your facial expressions.

Makeup

For anyone choosing to wear makeup, aim for a balanced look that neutralizes any shine from the camera lights. A bit of powder can reduce the appearance of sweat or oil on your forehead and nose.

Grooming

Ensure facial hair is well-trimmed, and check teeth for any stray food particles. High-definition video can be unforgiving!

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Common pitfalls to avoid

• Wearing the same color as your background: You risk looking like a floating head.
• Ignoring camera tests: What looks great in your mirror might not look the same on camera.
• Forgetting about audio: Dangling earrings or clinking bracelets can create extra noise and distract from your message.

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Conclusion

Dressing for a LinkedIn video involves more than just putting on formal wear. Your outfit should align with your personal or corporate brand, complement your background and help — rather than hinder — your message. Solid colors, minimal accessories and comfortable yet professional clothing are usually best.

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Remember, the viewer’s focus should be on what you’re saying, not on your outfit. By following these guidelines, you’ll project confidence and professionalism, ensuring your audience takes your message seriously. So the next time you hit record, do a quick wardrobe check and then let your expertise take center stage.

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